Design Practice Location:
Since 2005, the company 24 Kilates has been changing the street art fashion scene. 24 Kilates is not just a common clothing shop, but also a place where trainers are presented as precious pieces. The name of the brand is already suggestive of its philosophy, as 24-carat gold is the purest and most valued material to be found in the store. Therefore, the whole interior is in gold. The interior looks like an exclusive treasury filled with safety boxes. The main installation of the interior recalls a vault and features the logo of the brand. Shoes are arranged in lockers which can perform different configurations. This helps hide products from customers’ view for a while, which invites customers to discover the products. All this confers further magic and uniqueness to the items exhibited.