AFM Toyota ‘The Wave’

Project Details


Retail Design Finalist

Design Practice:


Project Title:

AFM Toyota ‘The Wave’

Project Location:

Abu Dhabi, United Arab Emirates

Design Practice Location:

London, United Kingdom

Al-Futtaim Motors is the exclusive distributor of Toyota in the UAE. Following its acquisition of The Wave building, the company commissioned Greenspace to design a unique flagship and create new standards in retail and brand experience for Toyota. The Wave is set over five floors of 14,000 square metres of retail and service space. The challenge for Greenspace was to plan the circulation throughout the buildings and differentiate sales, display, hospitality and interaction zones. The interior design vision from the outset was to provide a minimal and contemporary aesthetic achieved by using undulating fins with inset premium lighting above smooth white and grey ceramic flooring slabs. Greenspace created include a family zone, complete with racetrack and drivable electric cars, travellator (moving walkway) tunnel to join the buildings and a digital design studio area.