Design Practice Location:
Inspired by the local area as well as the F&B (food & beverage) concept within the hotel, the public areas – otherwise known as Bloom – pay homage to The Bloomsbury Group, a famous artistic collective of early 20th-century bohemian writers, poetics and musicians who lived nearby. The artistic set, which included Virginia Wolf and Vanessa Bell, worked and studied together and were renowned for their influence as well as their complicated personal lives. Refined yet informal, the aim at Bloom is to provide a destination for those who enjoy good company in a cosy and unique concept for Kings Cross, London. Deep sofa-style banquettes wrap the perimeter of the space whereby clusters of high-back armchairs promote smaller intimate group seating. Towards the end of the space, the scheme takes on a café-style approach with bistro-style furniture and high level communal seating good for both single and group travellers.