Design Practice Location:
For 38 years Mintel has been an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations.
The brief was to encapsulate the Mintel brand, philosophy and culture through design of their new London headquarters. The use of colour, shape, cultural and artistic reference and material were combined to create a 3D brand representation with key brand signifiers which is simultaneously practical, fun, provocative, thought provoking and engaging.
An airstream caravan, Tardis and classical library have been designed as small meeting rooms and larger glass meeting rooms and break out areas are themed to particular significance to Mintel.