Design Practice Location:
Orbi offers an all-encompassing digital experience to its visitors, with the entire space revolving around interactive technology. With ten zones to explore, people of all generations and different walks of life can share their fascination with nature here. Orbi Dubai fuses BBC Earth’s world-renowned natural history content with SEGA innovation and plunges visitors into the heart of the natural world. Amid the heat of the Dubai desert, visitors can experience the chilling temperatures of Mount Kenya at -25°C and explore freezing Polar environments to experience the sensation of Antarctic cold and blizzard conditions. The space is equipped with real-time thermal image of guests as they react to the freezing Polar conditions, all displayed on a monitor. Designing a fully immersive experience presented challenges for the team, including acoustic and air distribution considerations, however the result is a seamless and breathtaking journey through the natural world.