Robinsons

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Project Details

Category:

Retail Design Finalist

Design Practice:

HMKM

Project Title:

Robinsons

Project Location:

Dubai, United Arab Emirates

Design Practice Location:

London, United Kingdom

Iconic Singapore department store Robinsons made its debut in the Middle East in Spring 2017, with the launch of a spectacular 200,000 square foot store at Dubai Festival City —the first of a collection of stores to follow in the GCC (Gulf Cooperation Council). HMKM drew inspiration from Robinsons’ roots — in particular, from Singapore’s lush terrain and contemporary architecture. That dynamic runs through every aspect of the design, starting with dramatic facades which blend vertical gardens by renowned French botanist Patrick Blanc, animated screens and interlacing lines of timber and polished brass. Built around a series of spectacular hero experiences, the store’s design creates a distinctive new identity for Robinsons in the Middle East, celebrating its rich Singaporean heritage while looking firmly to the future.