Design Practice Location:
This marketing gallery and show flat sought to not only to give the prospective buyer a clear picture of the eventual design but, more importantly, to awaken emotions in the viewer about the chance to begin a new life here. In exploring the feelings that spatial experience can awaken and examining what the idea of ‘home’ might mean for a young couple, the designer perceived each space as an expression of pure emotion. The rooms inspire feelings that move beyond what mere forms and surfaces can evoke; instead the design teases out memories of childhood coupled with the hopes and promises of a future under a new roof. In doing this, the designer creates a place that the occupants feel is truly their own, not only in material terms but emotionally and through the quality of life they experience in the space.