Design Practice Location:
New independent concept Wine&Deli needed a stand-out look for their launch site in Boxpark Croydon. The innovative brand – the brainchild of three local entrepreneurs – wanted to secure a successful debut on the hospitality scene. Wine&Deli combines quality food and drink in an informal setting, pairing small plates with a carefully curated wine list. One of Boxpark’s 33 food and drink venues, it sits beside well-established hospitality names in one of the complex’s small refurbished shipping containers. Drawing on influences from Croydon old and new and the heritage of the food and drink offering, Avocado Sweets conceived a unique ‘urban deco’ look that embodies the brand’s local appeal and fresh approach. The design hit the mark with client and customers alike, ticking all the right compliance boxes to become the first unit on the new Croydon site to be signed off without a hitch.