Our judging panel consists of highly respected, expert industry figures from some of the world’s most innovative and exciting companies.

Carlo Camillo

Global Director of Store Design and Visual Merchandising, Christian Louboutin Beauté

Carlo’s design and visual work strives to blend feelings of “desire”, “surprise” and “satisfaction” with that immeasurable voice of self and personal expression. Currently the Global Director of Store Design and Visual Merchandising for Christian Louboutin Beauté, his work leads across prototype development and implementation of all global beauté boutiques; wholesale counter design; pop-up and new market event design; in store launch distortion; Graphic design, product tester display and packaging design.

In his recent design career, he has contributed to notable beauty and luxury brands such as, Christian Dior Parums, Victoria Secret Beauty & Accessory, La Senza, Henry Bendel, and White Barn. Hospitality projects connected with BD Hotels, including, The Pod 39 Hotel in Manhattan, an innovative and compact hotel concept. He has also run his own design consultancy, where his clients included the Raul Avila for the Met Gala 2012, David Yurmin Men’s Launch, Nike, CK, Armani and Vera Wang.


CEO, Walpole

Helen Brocklebank is CEO of Walpole, the trade body for the British luxury industry. Helen is a specialist in luxury media brands, building her career at Esquire and Harper’s Bazaar. During her ten year tenure, Helen founded the highly successful, multi-platform brand extension ‘Bazaar At Work’ for Omega and created enduring content partnerships with iconic brands including Bentley’s sponsorship of Bazaar Art and Esquire’s Man at the Top Awards for Glenmorangie.

Most recently Helen established a content consultancy for luxury brands working predominantly with retail and media clients, including Liberty and Boat International. She brings to Walpole a deep understanding of, and passion for, the business of luxury, an unerring ability to conceive creative and impactful initiatives and an entrepreneurial spirit that drives their successful delivery.


Director of Design and Mulliner Coachbuilding, Bentley Motors Ltd

Stefan Sielaff joined Bentley Motors in July 2015 from his previous role as Design Director at the Volkswagen Design Center, Potsdam. Sielaff first joined the Volkswagen Group in 1990 as an interior designer for Audi in Ingolstadt. His career then took him to Barcelona where he became Head of Interior Design at the VW Group Design Center, Europe. Between 1997 and 2003, Stefan returned to Audi where he held the position of Head of Interior Design.

After three years with DaimlerChrysler, where he was Head of the Interior Design Competence Center, Stefan returned to Ingolstadt in 2006 to become Design Director at Audi, a position he held up until 2012. It was here that Stefan led a team of over 350 design experts with responsibility for exterior, interior and colour and trim design for the full Audi range, concept and show cars. Alongside his current lead role at Bentley, Stefan is also Head of Group Interior Design Strategy, Volkswagen AG.           


Art and Design Director, Belmond 

Joe Ferry is a multi-award winning creative leader with extensive experience working within hotel groups and airlines. He is Art and Design Director for Belmond which has a global portfolio of luxury travel experiences including hotels, trains, cruises and safaris in some of the world’s most inspiring destinations such as Belmond Cipirani, Venice, Belmond Grand Hotel Europe, St. Petersburg; Belmond Copacabana Palace, Rio de Janeiro; and the legendary Venice Simplon-Orient-Express train. Joe previously served as Head of Design for Virgin Atlantic Airways before becoming SVP of Design for IHG, after which he was Head of Guest Experience for Etihad Airways. He is a passionate advocate for the benefits of good design and has been a trustee of the UK’s Design Council and an executive board member of the D&AD. He is a graduate and visiting tutor of the Royal College of Art, a graduate and Honorary Fellow of Brunel University and a Fellow of the Royal Society of Arts.


Group Creative Director of Quintessentially

A British-American Creative Producer and Agency Director who has for over 20 years  delivered innovative experiences of the highest standard. Founder of the events division of global luxury lifestyle service Quintessentially, Caroline has been a creative driving force within the company which has offices in 65 cities including London, New York, LA, Dubai and Hong Kong.

She has organised events for a huge range of clients including De Beers, Gucci, Facebook, Aston Martin, Omega and Vogue as well as parties and celebrations for private HNW individuals all over the world. 


Partner, Prospect Hotel Advisors LLC

Andrew is a partner at Prospect Hotel Advisors LLC, which is a hospitality asset management firm.  Prospect Advisors is responsible for The Blackstone Groups hotel portfolio globally and oversee the exclusive consultant partners that support the portfolios as well as providing third party asset management services for other Real Estate firms.  As part of this role, Andrew oversees, Axios Hospitality Real Estate. Axios is the London based provider of Asset Management Services to The Blackstone Group in Europe and the UK, where they own 60 hotels.  Prior to this position Andrew was Senior Vice President of Asset Management for Starwood Hotels and Resorts Worldwide.  Prior to that Andrew has a long career in hospitality in operations having started his career at the Waldorf Astoria Hotel in New York City and as the General Manager at various renowned locations.

Judges 7
Judges 6


(Head of Radio 2) Head of Programmes, Radio 2, BBC

Lewis Carnie, (Head of Radio 2) Head of Programmes, is responsible for programme commissioning and new talent presented to the network.

Judges 9
Judges 21


Director of the Natural History Museum, London

Michael Dixon has been Director of the Natural History Museum since 2004. Over the more than 10 years of his tenure annual attendance has grown from 3.0 to 5.4m visits and the Museum has been transformed by the new Darwin Centre. This c. £80m modern extension, designed by Danish architectural firm CF MØller, houses around a quarter of the Museum’s collection of 80 million objects, 200 of the NHM’s scientists and includes an innovative public exhibition space focusing on the research work undertaken at the Museum and a hi-tech studio space named in honour of Sir David Attenborough which features an award-winning augmented reality film, ‘Who do you think you really are’.

Judges 10


Senior Creative Director, The Boeing Company

So far, Kevin’s career focus has been—and will always be—about putting creative strategy first. To promote that focus, he actively seeks out collaborative environments and people. Kevin figures that if he gets the creative right, everything else falls wonderfully into place; and he can enjoy himself at the same time! Kevin has found his creative space at The Boeing Company, where he has been involved in the stewardship and evolution of the brand since 1997. In his time with the aerospace giant, he has designed, directed, or strategized on the development of marketing and communications materials for most of the global icons we all know, including the Space Shuttle, International Space Station, and commercial airplanes such as the 747 jumbo jet, the new 787 Dreamliner, and the 737, the world’s most popular airplane.

Judges 15
Judges 27


Managing Director, Sunseeker

Sunseeker London is a world leading and Platinum Award winning yacht broker. David Lewis co-founded the company in 1993 with Christopher Head and today, the extensive dealer network spans the globe, bringing world-class service to a world-class brand. Sunseeker London is probably the largest distributor of new Sunseeker boats and Sunseeker products worldwide ranging from 48ft to 50m. David has been involved in the marine business for many years. The dynamic duo has worked together for over 30 years when they started importing boats into Europe.

Judges 11
Judges 36


Regional Facilities Manager UK, Real Estate & Workplace Services, Google

Jane has worked in the cauldron of functional design that is Google for the last 13 years creating, driving and implementing award winning workspaces for an exacting group of internal customers and all the time balancing often highly technical functional requirements with Google’s quirky sense of humour, (Jane was responsible for installing a Routemaster bus into the London office as a meeting room). Google are pioneers of creating workspaces which continue to feel very personal across an organisation that has grown exponentially.

Judges 33
Judges 35


Director, Strategic Planning and Design, AECOM

Carlo Castelli is an architect and masterplanner. He holds a Master Degree in Architecture with distinction in 1999. In 2011 he completed a Master in ‘City Design and Social Science’ at the London School of Economics and Social Science. His experience as an architect spans across sectors and includes important contributions to the design process of internationally renowned buildings such as the Tennis Centre and International Broadcasting Centre for Rio Olympics 2016 and the 437m-high West Tower in Guangzhou, China. His focus is now on urban and regional projects as one of the directors of the AECOM Strategic Planning and Design group, leading multi-disciplinary teams and stakeholder engagement processes.


Partner, Mishcon de Reya

Sally is a partner in Mishcon de Reya’s Intellectual Property department and head of the Brands group. She advises on brand protection strategies including clearance, monitoring and enforcement as well as trade mark and design filing. She acts for brands at all stages, from creation through to international expansion, both in preparation for investment and following acquisition.
Sally advises clients in a wide variety of sectors ranging from betting and gaming to real estate. She is co-head of the firm’s Luxury, Fashion & Retail group and takes a lead role in the firm’s mentoring programmes with the British Fashion Council and Walpole. She is a recommended lawyer in Legal 500, WIPR and IP Stars, and in 2017 the Brands group was recognised by Legal 500 with a client award for its strength and expertise in brand management.

Judges 14
Judges 26


Managing Director, Taylist Media

Taylist Media is the publisher of the leading magazine and event brands in the kitchen, bedroom and bathroom sector. These include Kitchens, Bedrooms & Bathrooms consumer magazine, which has been the leading title in the field for nearly 25 years, as well as business title kbbreview which is currently celebrating 30 years in print. Managing director and founder Patrick has over 30 years’ experience in the media industry – spanning magazines, newspapers, TV and radio.

Judges 12
Judges 24


Director of Content Partnerships, YouTube

Ben is the Director of Content Partnerships for YouTube where he leads the development of content strategy in Europe. Prior to starting with YouTube, Ben was the Director of Online and Interactive at ITV Plc, where he oversaw ITV’s digital and new media businesses. During his tenure, he co-created and was Chairman of Project Kangaroo – the proposed VoD joint venture between BBC, channel 4 and ITV. A former strategy consultant, Ben has over fourteen years experience in the fields of media, entertainment, telecommunications and the internet and has lived and worked on all five continents.