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Our judging panel consists of highly respected, expert industry figures from some of the world’s most innovative and exciting companies.

Sahsa Wasserman
Guggenheim Logo

Sasha Kalter-Wasserman

Associate Curator and Associate Director, Curatorial Affairs, Abu Dhabi Project, Solomon R. Guggenheim Museum and Foundation

Sasha Kalter-Wasserman is Associate Curator and Associate Director of Curatorial Affairs for the Guggenheim’s Abu Dhabi Project, responsible for building the collection, organizing exhibitions, developing commissions, conducting scholarly research, and contributing to publications for the future Guggenheim Abu Dhabi.

She has co-curated exhibitions including Seeing Through Light: Selections from the Guggenheim Abu Dhabi Collection and The Creative Act: Performance, Process, Presence, and she also leads public programs with artists. Prior to her appointment to the Abu Dhabi Project, she assisted on such Guggenheim Museum exhibitions as Citizens and Kings: Portraits in the Age of Revolution; Divisionism/Neo-Impressionism: Arcadia and Anarchy; and Utopia Matters: From Brotherhoods to Bauhaus.
Kalter-Wasserman is a magna cum laude, Phi Beta Kappa graduate of Middlebury College.

She received the Diplôme international for her studies at the Institut d’études politiques (Sciences-Po), Paris, and has an MA in art history from the Institute of Fine Arts, New York University.

Mac Logo

Carlo Camillo Chiulli

Executive Director, Global Experiential Design and Production, MAC Cosmetics

Carlo’s design and visual work strives to blend feelings of “desire”, “surprise” and “satisfaction” with that immeasurable voice of self and personal expression. Currently he is the Executive Director for Global Experiential Design and Production for MAC Cosmetics.

Previously, the Global Director of Store Design and Visual Merchandising for Christian Louboutin Beauté, his work led across prototype development and implementation of all global beauté boutiques; wholesale counter design; pop-up and new market event design; in store launch distortion; Graphic design, product tester display and packaging design.

In his recent design career, he has contributed to notable beauty and luxury brands such as, Christian Dior Parums, Victoria Secret Beauty & Accessory, La Senza, Henry Bendel, and White Barn. Hospitality projects connected with BD Hotels, including, The Pod 39 Hotel in Manhattan, an innovative and compact hotel concept. He has also run his own design consultancy, where his clients included the Raul Avila for the Met Gala 2012, David Yurmin Men’s Launch, Nike, CK, Armani and Vera Wang.

Lynn Sheaff White

Interior Design Manager, Universal Studios

Lynn has been involved in interior design for over 25 years specialising in Entertainment, Hospitality and Residential Design. Since 2016, she has been focusing on the interiors management on Universal Studios projects including Entertainment Venues, Hotels, Resorts, Retail Stores, and Restaurants.

Nike logo

Anna Gellert

Construction Director, Nike

Anna is a qualified architect with more than 10 years experience in the design and construction industry.

Currently she is Construction Director leading the Store Construction Project Management team for Nike’s Flagship and Franchise Stores across EMEA. She has overseen the planning, design, and construction of more than 100 Nike stores with projects from Dubai to Moscow. Most recently she is engaged in the development and execution of Nike’s first House of Innovation yet to be opened in Paris. Nike’s latest concept unites digital and physical retail creating a distinctive consumer experience by including latest technologies into the build environment.

Previously to joining Nike Anna worked as  a Project Manager at Foster + Partners where she was involved in many projects across the globe including the Apple stores.

Bentley Logo

Stefan Sielaff

Director of Design and Mulliner Coachbuilding, Bentley Motors

Stefan Sielaff joined Bentley Motors in July 2015 from his previous role as Design Director at the Volkswagen Design Center, Potsdam. Sielaff first joined the Volkswagen Group in 1990 as an interior designer for Audi in Ingolstadt. His career then took him to Barcelona where he became Head of Interior Design at the VW Group Design Center, Europe. Between 1997 and 2003, Stefan returned to Audi where he held the position of Head of Interior Design.

After three years with DaimlerChrysler, where he was Head of the Interior Design Competence Center, Stefan returned to Ingolstadt in 2006 to become Design Director at Audi, a position he held up until 2012. It was here that Stefan led a team of over 350 design experts with responsibility for exterior, interior and colour and trim design for the full Audi range, concept and show cars. Alongside his current lead role at Bentley, Stefan is also Head of Group Interior Design Strategy, Volkswagen AG.

Walpole logo

Helen Brocklebank

CEO, Walpole

Helen Brocklebank is CEO of Walpole, the trade body for the British luxury industry. Helen is a specialist in luxury media brands, building her career at Esquire and Harper’s Bazaar. During her ten year tenure, Helen founded the highly successful, multi-platform brand extension ‘Bazaar At Work’ for Omega and created enduring content partnerships with iconic brands including Bentley’s sponsorship of Bazaar Art and Esquire’s Man at the Top Awards for Glenmorangie.

Most recently Helen established a content consultancy for luxury brands working predominantly with retail and media clients, including Liberty and Boat International. She brings to Walpole a deep understanding of, and passion for, the business of luxury, an unerring ability to conceive creative and impactful initiatives and an entrepreneurial spirit that drives their successful delivery.

Judges 9
National History Museum

Sir Michael Dixon

Director of the Natural History Museum, London

Michael Dixon has been Director of the Natural History Museum since 2004. Over the more than 10 years of his tenure annual attendance has grown from 3.0 to 5.4m visits and the Museum has been transformed by the new Darwin Centre. This c. £80m modern extension, designed by Danish architectural firm CF MØller, houses around a quarter of the Museum’s collection of 80 million objects, 200 of the NHM’s scientists and includes an innovative public exhibition space focusing on the research work undertaken at the Museum and a hi-tech studio space named in honour of Sir David Attenborough which features an award-winning augmented reality film, ‘Who do you think you really are’.

Rav Hayer

Global Corporate Director, Quintessentially Group

Rav Hayer has 15 years experience deploying global staff and customer engagement programmes for a plethora of different industry sectors; with specialist focus on financial services, technology and online gaming.

After working as a graduate in the city Rav went on to become a Director of Red Letter Days leading their B2B business to great success and working with Theo Paphitis. Subsequently he moved to become Senior Vice President of Blackhawk Network, a large San Francisco NASDAQ listed fintech business where his team were involved in the acquisition of Grassroots. This then lead him to a global role at Quintessentially where the company deploy largely customer engagement solutions using their large global footprint of 60+ offices coupled with their concierge, events, travel and agency businesses to look after the world’s leading luxury brands.

BBC Logo

Phil Swern

Producer, BBC

Phil “The Collector” Swern is an English radio producer and music collector. He owns one of largest record collections in the world, achieved over a dozen entries into “The Guinness Book Of Hit Singles as a record producer and has written and produced several UK and US smash hits. Phil has produced for numerous prime-time radio programmes including Capital, Radio 1, Radio 2 and Classic FM and was instrumental in launching the Capital Gold Network. He was awarded the accolade of a Gold Badge from the British Academy of Songwriters, Composers, and Authors (BASCA) for his extensive work within the music industry. He has set questions for “Mastermind” and “Name That Tune,” written and devised “A Question Of Classics”, for Classic FM and produced BBC Radio documentaries about Elton John, The Eagles and Queen.

He is still producing “Pick Of The Pops” with Paul Gambaccini, now a regular Saturday lunchtime show on Radio 2 and co-writes Ken Bruce’s daily pop quiz, “Pop Master” for which he has now compiled two successful best-selling books. Phil currently compiles and produces Radio 2’s top Saturday morning early breakfast show, “Sounds Of The Sixties”, presented by Tony Blackburn, with whom he also compiles and produces “The Golden Hour”.

Belmond Logo

Joe Ferry

Art and Design Director, Belmond 

Joe Ferry is a multi-award winning creative leader with extensive experience working within hotel groups and airlines. He is Art and Design Director for Belmond which has a global portfolio of luxury travel experiences including hotels, trains, cruises and safaris in some of the world’s most inspiring destinations such as Belmond Cipirani, Venice, Belmond Grand Hotel Europe, St. Petersburg; Belmond Copacabana Palace, Rio de Janeiro; and the legendary Venice Simplon-Orient-Express train. Joe previously served as Head of Design for Virgin Atlantic Airways before becoming SVP of Design for IHG, after which he was Head of Guest Experience for Etihad Airways. He is a passionate advocate for the benefits of good design and has been a trustee of the UK’s Design Council and an executive board member of the D&AD. He is a graduate and visiting tutor of the Royal College of Art, a graduate and Honorary Fellow of Brunel University and a Fellow of the Royal Society of Arts.

Andrew Katz

Partner, Prospect Hotel Advisors LLC

Andrew is a partner at Prospect Hotel Advisors LLC, which is a hospitality asset management firm.  Prospect Advisors is responsible for The Blackstone Groups hotel portfolio globally and oversee the exclusive consultant partners that support the portfolios as well as providing third party asset management services for other Real Estate firms.  As part of this role, Andrew oversees, Axios Hospitality Real Estate. Axios is the London based provider of Asset Management Services to The Blackstone Group in Europe and the UK, where they own 60 hotels.  Prior to this position Andrew was Senior Vice President of Asset Management for Starwood Hotels and Resorts Worldwide.  Prior to that Andrew has a long career in hospitality in operations having started his career at the Waldorf Astoria Hotel in New York City and as the General Manager at various renowned locations.

Judges 33
Jacobs logo

Carlo Castelli

Head of Cities Solutions / Built Environment, Jacobs

Carlo Castelli is an architect and masterplanner. He holds a Master Degree in Architecture with distinction in 1999. In 2011 he completed a Master in ‘City Design and Social Science’ at the London School of Economics and Social Science. His experience as an architect spans across sectors and includes important contributions to the design process of internationally renowned buildings such as the Tennis Centre and International Broadcasting Centre for Rio Olympics 2016 and the 437m-high West Tower in Guangzhou, China. His focus in recent years has been on urban and regional projects. As Head of Cities Solutions at Jacobs Built Environment, Carlo leads multi-disciplinary teams and stakeholder engagement processes. Carlo is currently involved in the Edinburgh City Centre Transformation Plan, a mixed use, residential development in Dublin and a new city in Morocco.

Judges 15
Sunseeker Logo

David Lewis

Managing Director, Sunseeker

Sunseeker London is a world leading and Platinum Award winning yacht broker. David Lewis co-founded the company in 1993 with Christopher Head and today, the extensive dealer network spans the globe, bringing world-class service to a world-class brand. Sunseeker London is probably the largest distributor of new Sunseeker boats and Sunseeker products worldwide ranging from 48ft to 50m. David has been involved in the marine business for many years. The dynamic duo has worked together for over 30 years when they started importing boats into Europe.

Judges 10

Kevin Mau

Senior Creative Director, The Boeing Company

So far, Kevin’s career focus has been—and will always be—about putting creative strategy first. To promote that focus, he actively seeks out collaborative environments and people. Kevin figures that if he gets the creative right, everything else falls wonderfully into place; and he can enjoy himself at the same time! Kevin has found his creative space at The Boeing Company, where he has been involved in the stewardship and evolution of the brand since 1997. In his time with the aerospace giant, he has designed, directed, or strategized on the development of marketing and communications materials for most of the global icons we all know, including the Space Shuttle, International Space Station, and commercial airplanes such as the 747 jumbo jet, the new 787 Dreamliner, and the 737, the world’s most popular airplane.

Judges 14
Taylist Media Logo

Patrick Taylor

Managing Director, Taylist Media

Taylist Media is the publisher of the leading magazine and event brands in the kitchen, bedroom and bathroom sector. These include Kitchens, Bedrooms & Bathrooms consumer magazine, which has been the leading title in the field for nearly 25 years, as well as business title kbbreview which is currently celebrating 30 years in print. Managing director and founder Patrick has over 30 years’ experience in the media industry – spanning magazines, newspapers, TV and radio.