Our judging panel consists of highly respected, expert industry figures from some of the world’s most innovative and exciting companies.
Associate Curator and Associate Director, Curatorial Affairs, Abu Dhabi Project, Solomon R.
Guggenheim Museum and Foundation
Executive Director, Global Experiential Design and Production
Interior Design Manager
Senior Vice President, Raw Materials, Product Engineering & Quality
Director of Design and Mulliner Coachbuilding
Global Corporate Director
Art and Design Director
Prospect Hotel Advisors LLC
Head of Cities Solutions / Built Environment
Sasha Kalter-Wasserman is Associate Curator and Associate Director of Curatorial Affairs for the Guggenheim’s Abu Dhabi Project, responsible for building the collection, organizing exhibitions, developing commissions, conducting scholarly research, and contributing to publications for the future Guggenheim Abu Dhabi.
She has co-curated exhibitions including Seeing Through Light: Selections from the Guggenheim Abu Dhabi Collection and The Creative Act: Performance, Process, Presence, and she also leads public programs with artists. Prior to her appointment to the Abu Dhabi Project, she assisted on such Guggenheim Museum exhibitions as Citizens and Kings: Portraits in the Age of Revolution; Divisionism/Neo-Impressionism: Arcadia and Anarchy; and Utopia Matters: From Brotherhoods to Bauhaus.
Kalter-Wasserman is a magna cum laude, Phi Beta Kappa graduate of Middlebury College.
She received the Diplôme international for her studies at the Institut d’études politiques (Sciences-Po), Paris, and has an MA in art history from the Institute of Fine Arts, New York University.
Carlo’s design and visual work strives to blend feelings of “desire”, “surprise” and “satisfaction” with that immeasurable voice of self and personal expression. Currently he is the Executive Director for Global Experiential Design and Production for MAC Cosmetics.
Previously, the Global Director of Store Design and Visual Merchandising for Christian Louboutin Beauté, his work led across prototype development and implementation of all global beauté boutiques; wholesale counter design; pop-up and new market event design; in store launch distortion; Graphic design, product tester display and packaging design.
In his recent design career, he has contributed to notable beauty and luxury brands such as, Christian Dior Parums, Victoria Secret Beauty & Accessory, La Senza, Henry Bendel, and White Barn. Hospitality projects connected with BD Hotels, including, The Pod 39 Hotel in Manhattan, an innovative and compact hotel concept. He has also run his own design consultancy, where his clients included the Raul Avila for the Met Gala 2012, David Yurmin Men’s Launch, Nike, CK, Armani and Vera Wang.
Lynn has been involved in interior design for over 25 years specialising in Entertainment, Hospitality and Residential Design. Since 2016, she has been focusing on the interiors management on Universal Studios projects including Entertainment Venues, Hotels, Resorts, Retail Stores, and Restaurants.
An Engineer and a futurist, Jalaj Hora is also the Senior Vice President of Innovation, Engineering and Quality at Burberry.
Leading a team of professionals from very diverse fields to work on luxury products; Jalaj’s most significant achievement has been to enable the convergence of design and engineering for the brand. Jalaj drew on his background in consulting, manufacturing and retail to create an innovation team at Burberry to support the ambitions and to deliver newness for a fast growing and iconic luxury brand. He leads the technical design and product engineering department across all product categories. He also overseas the end to end quality organisation from materials and product to after sales. A champion of responsible manufacturing, he has directed the elimination of hazardous chemicals from Burberry’s supply chain and driving some industry leading work in reducing the water and energy footprint in manufacturing. Prior to joining Burberry, Jalaj was the Senior Group Director of Product Development and Design at Target Corp.
Anna is a qualified architect with more than 10 years experience in the design and construction industry.
Currently she is Construction Director leading the Store Construction Project Management team for Nike’s Flagship and Franchise Stores across EMEA. She has overseen the planning, design, and construction of more than 100 Nike stores with projects from Dubai to Moscow. Most recently she is engaged in the development and execution of Nike’s first House of Innovation in Europe yet to be opened in Paris. Nike’s latest concept unites digital and physical retail creating a distinctive consumer experience by including latest technologies into the build environment.
Previously to joining Nike Anna worked as a Project Manager at Foster + Partners where she was involved in numerous projects across the globe working for clients such as Apple.
Stefan Sielaff joined Bentley Motors in July 2015 from his previous role as Design Director at the Volkswagen Design Center, Potsdam. Sielaff first joined the Volkswagen Group in 1990 as an interior designer for Audi in Ingolstadt. His career then took him to Barcelona where he became Head of Interior Design at the VW Group Design Center, Europe. Between 1997 and 2003, Stefan returned to Audi where he held the position of Head of Interior Design.
After three years with DaimlerChrysler, where he was Head of the Interior Design Competence Center, Stefan returned to Ingolstadt in 2006 to become Design Director at Audi, a position he held up until 2012. It was here that Stefan led a team of over 350 design experts with responsibility for exterior, interior and colour and trim design for the full Audi range, concept and show cars. Alongside his current lead role at Bentley, Stefan is also Head of Group Interior Design Strategy, Volkswagen AG.
Helen Brocklebank is CEO of Walpole, the trade body for the British luxury industry. Helen is a specialist in luxury media brands, building her career at Esquire and Harper’s Bazaar. During her ten year tenure, Helen founded the highly successful, multi-platform brand extension ‘Bazaar At Work’ for Omega and created enduring content partnerships with iconic brands including Bentley’s sponsorship of Bazaar Art and Esquire’s Man at the Top Awards for Glenmorangie.
Most recently Helen established a content consultancy for luxury brands working predominantly with retail and media clients, including Liberty and Boat International. She brings to Walpole a deep understanding of, and passion for, the business of luxury, an unerring ability to conceive creative and impactful initiatives and an entrepreneurial spirit that drives their successful delivery.
Rav Hayer has 15 years experience deploying global staff and customer engagement programmes for a plethora of different industry sectors; with specialist focus on financial services, technology and online gaming.
After working as a graduate in the city Rav went on to become a Director of Red Letter Days leading their B2B business to great success and working with Theo Paphitis. Subsequently he moved to become Senior Vice President of Blackhawk Network, a large San Francisco NASDAQ listed fintech business where his team were involved in the acquisition of Grassroots. This then lead him to a global role at Quintessentially where the company deploy largely customer engagement solutions using their large global footprint of 60+ offices coupled with their concierge, events, travel and agency businesses to look after the world’s leading luxury brands.
Phil “The Collector” Swern is an English radio producer and music collector. He owns one of largest record collections in the world, achieved over a dozen entries into “The Guinness Book Of Hit Singles as a record producer and has written and produced several UK and US smash hits. Phil has produced for numerous prime-time radio programmes including Capital, Radio 1, Radio 2 and Classic FM and was instrumental in launching the Capital Gold Network. He was awarded the accolade of a Gold Badge from the British Academy of Songwriters, Composers, and Authors (BASCA) for his extensive work within the music industry. He has set questions for “Mastermind” and “Name That Tune,” written and devised “A Question Of Classics”, for Classic FM and produced BBC Radio documentaries about Elton John, The Eagles and Queen.
He is still producing “Pick Of The Pops” with Paul Gambaccini, now a regular Saturday lunchtime show on Radio 2 and co-writes Ken Bruce’s daily pop quiz, “Pop Master” for which he has now compiled two successful best-selling books. Phil currently compiles and produces Radio 2’s top Saturday morning early breakfast show, “Sounds Of The Sixties”, presented by Tony Blackburn, with whom he also compiles and produces “The Golden Hour”.
Joe Ferry is a multi-award winning creative leader with extensive experience working within hotel groups and airlines. He is Art and Design Director for Belmond which has a global portfolio of luxury travel experiences including hotels, trains, cruises and safaris in some of the world’s most inspiring destinations such as Belmond Cipirani, Venice, Belmond Grand Hotel Europe, St. Petersburg; Belmond Copacabana Palace, Rio de Janeiro; and the legendary Venice Simplon-Orient-Express train. Joe previously served as Head of Design for Virgin Atlantic Airways before becoming SVP of Design for IHG, after which he was Head of Guest Experience for Etihad Airways. He is a passionate advocate for the benefits of good design and has been a trustee of the UK’s Design Council and an executive board member of the D&AD. He is a graduate and visiting tutor of the Royal College of Art, a graduate and Honorary Fellow of Brunel University and a Fellow of the Royal Society of Arts.
Andrew is a partner at Prospect Hotel Advisors LLC, which is a hospitality asset management firm. Prospect Advisors is responsible for The Blackstone Groups hotel portfolio globally and oversee the exclusive consultant partners that support the portfolios as well as providing third party asset management services for other Real Estate firms. As part of this role, Andrew oversees, Axios Hospitality Real Estate. Axios is the London based provider of Asset Management Services to The Blackstone Group in Europe and the UK, where they own 60 hotels. Prior to this position Andrew was Senior Vice President of Asset Management for Starwood Hotels and Resorts Worldwide. Prior to that Andrew has a long career in hospitality in operations having started his career at the Waldorf Astoria Hotel in New York City and as the General Manager at various renowned locations.
Carlo Castelli is an architect and masterplanner. He holds a Master Degree in Architecture with distinction in 1999. In 2011 he completed a Master in ‘City Design and Social Science’ at the London School of Economics and Social Science. His experience as an architect spans across sectors and includes important contributions to the design process of internationally renowned buildings such as the Tennis Centre and International Broadcasting Centre for Rio Olympics 2016 and the 437m-high West Tower in Guangzhou, China. His focus in recent years has been on urban and regional projects. As Head of Cities Solutions at Jacobs Built Environment, Carlo leads multi-disciplinary teams and stakeholder engagement processes. Carlo is currently involved in the Edinburgh City Centre Transformation Plan, a mixed use, residential development in Dublin and a new city in Morocco.
Taylist Media is the publisher of the leading magazine and event brands in the kitchen, bedroom and bathroom sector. These include Kitchens, Bedrooms & Bathrooms consumer magazine, which has been the leading title in the field for nearly 25 years, as well as business title kbbreview which is currently celebrating 30 years in print. Managing director and founder Patrick has over 30 years’ experience in the media industry – spanning magazines, newspapers, TV and radio.
Attend the Awards
Attend the SBID International Design Awards 2020 ceremony at Grosvenor House, Park Lane
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