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SBID Awards Ceremony
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24 Kilates The Clockwork

Category:

Retail Design Finalist

Design Practice:

External Reference + Uroz

Project Title:

24 Kilates The Clockwork

Project Location:

Bangkok, Thailand

Design Practice Location:

Barcelona, Spain

Following External Reference’s ongoing collaboration with the 24 Kilates brand, The Clockwork is the most ambitious project yet: a four-storey flagship store in one of Bangkok’s unequivocally cool streets in the neighbourhood of ThongLor. Just as before came The Mine and before that the Vault, The Clockwork is a deep dive into the potential of gold, above and beyond luxury. The building was conceived as a giant robotic mechanism within which you can explore the complex and luxurious mechanisms that propel it. It was conceived as a sequence of unique spaces that drive the customer through its entrails, experiencing the different mechanisms and discovering different clothing the company sells. The Clockwork is highly detailed just as the inner mechanism of a clock, where every square centimeter is designed and thought.

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Attend the SBID International Design Awards 2019 ceremony at Grosvenor House, Park Lane

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