Design Practice Location:
The W Away Spa is located within the ground level and underground private vaults level of the Bank building, which meant the spa spatial layout and experience had to be reinvented. Both the W Hotel DNA and the Away Spa briefing carry an urban attitude where party meets pleasure. Add to this the liberal and the open-minded attitude of the Amsterdamers and you have a fertile platform for re-appropriating the monument for its new purpose. The end result is a new breed of spa: one that is totally urban in feel, inclusive, blurring borders and at the same time inspiring and causing one’s soul to reverberate between the personal and the communal. No standard available solutions were used. Everything is bespoke, unique and specially designed to resonate with the old and evoke the essence of time.