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SBID Awards Deadline
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Baotou Brother Fortune Villa Sales Center


Public Space Design Finalist

Design Practice:

David Chang Design Associates International

Project Title:

Baotou Brother Fortune Villa Sales Center

Project Location:

Baotou, China

Design Practice Location:

Beijing, China

Baotou Brother Fortune Villa Sales Center

The design for the sales centre was inspired by the Western European tradition of chivalry, which was seen to represent the essential nature of the true gentlemen. According to Chaucer, chivalry encompassed ‘truth, honour, freedom and all courtesy.’ In this project, the overall space is designed in classical European style, embodying the traditional elegance associated with the nobility, a value that has been passed down from generation to generation since the Middle Ages. The space uses a multitude of neutral, gentle colours to represent harmony, peace and comfort. To create a sense of vastness and a feeling of strength, the European-style decorative lines are abstracted and streamlined. The varying use of beige stone, ash blonde sandstone, shell, copper and leather work to create rich, heavy texture, reminiscent of a scroll or an oil painting depicting a fierce battle for honour.


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Attend the SBID International Design Awards 2020 ceremony at Grosvenor House, Park Lane

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