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SBID Awards Deadline
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Bar Feroce


Club & Bar Design Finalist

Design Practice:

Rockwell Group

Project Title:

Bar Feroce

Project Location:

New York, United States

Design Practice Location:

New York, United States

At the 349-key Moxy Chelsea hotel, guests encounter botanically inspired design and crafted romance seen through a thoroughly modern lens. Layers of rich colour, material, pattern and form combine to create a unique design at Feroce Ristorante, Bar Feroce, and the Fleur Room. These spaces appeal to today’s youthful global traveller or sophisticated city insider who craves a contextual sense of place as well as escape. The resulting design cocktail is a highly sophisticated and curated environment that embraces today’s multi-tasking, multi-communicating, multi-experiential world. The spaces encompass the ground floor Italian restaurant, which feels like a modern interpretation of a secret spot off of a narrow side street in Rome; the conservatory-like bar and lounge on the second floor and the indoor-outdoor rooftop bar that celebrates views of the Empire State Building and New York City skyline.

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Attend the SBID International Design Awards 2020 ceremony at Grosvenor House, Park Lane

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