Project Details


Retail Design Finalist

Design Practice:

Hochu Rayu

Project Title:


Project Location:

Kyiv, Ukraine

Design Practice Location:

Lviv, Ukraine


The design concept is a secret base, where children and their parents can feel like genuine superheroes and super agents. Have you ever thought about being a superhero? Nowadays we are often faced with problems that go beyond the limits of our regular human capabilities. In times like this, you have to use the superpower. When it comes to having a hyperactive baby, this problem is probably most pressing. That’s why the concept of this new toyshop flagship store is a base for super agents and superheroes. Just being in the space makes children feel like super heroes, while their parents transform into real agents in their children’s eyes, because their parents understand everything there is to know about toys.