Equinox Hotel

For its flagship Equinox Hotel in New York City at Hudson Yards, Rockwell Group helped Equinox redefine the luxury hotel experience as a seamless extension of a high-performance lifestyle. Rockwell Group’s concept for the hotel was inspired by a seamless transition between travel, work, play, and a healthy lifestyle, built on the pillars of movement, nutrition, and regeneration. Our concepts for the guest rooms, public spaces, and restaurant celebrate transitions and transformations (from day to night, from active to restful), with sleek, luxurious materials used in unexpected ways, such as resin, figured metal, stone, and leather. Guests feel as if they’ve stepped into a sumptuous residential loft. The colour palette balances de-saturated neutrals with dark moments of contrast.