Fusion Fitness·q-plex Premium Club

The design scheme is based on the concept of ‘Brand DNA Evolution’, which interprets and gives insights into the intrinsic motivation of fitness enthusiasts, bringing about an avant-garde movement, inspiration, concept and development. The design intends to regenerate the individual-based combination reaction in the fitness experience chain, restoring the physical space and the sub-consciousness mind, i.e. the ‘Inner summoning’ of individuals. It is the topology, activation and reflection about future consumption values and the prototype of commercial entities.