Club & Bar Design Finalist
Hard Rock Hotel London
London, United Kingdom
The new Hard Rock Hotel London opened in April 2019 serving as London’s newest landmark and boasting Scott Brownrigg’s designs for two bars, as well as all public spaces. The brief was specific when it came to the spaces that had to be incorporated, including a stand-out bar. The design had to deliver the Hard Rock brand in an innovative way for the contemporary London market. And so, the GMT bar was born, dominating the centre of the open-plan ground floor. The lighting was carefully designed to complement the hundreds of brass fins that span the ceiling and once the sun sets this destination bar comes to life with a series of lighting displays. This bar encapsulates the twofold brief of innovative design and referentially displaying heritage – a brief that led the design from start to finish.
Attend the Awards
Attend the SBID International Design Awards 2019 ceremony at Grosvenor House, Park Lane
SBID will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected] We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.
We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.