Design Practice Location:
Il Makiage launched its make-up collection with a pavilion by Zaha Hadid Architects informed by the label’s bold graphic identity. The pavilion’s structure reinterprets the distinctive motif that wraps the corner of all Il Makiage’s packaging. Sequential folded black and white structural ribbons generate a powerful rhythm of contrasts along the length of the pavilion. Each ribbon is rotated to have a fractionally different relationship with those adjacent. The dynamism of this rotation engages perception and invites exploration within; creating a distinctly personal space, owned by each visitor on their path of investigation through the pavilion. Alternating gloss and matt surfaces are a further reference to Il Makiage’s characteristic packaging, the structural ribbons interlace to describe a sheltered interior for visitors to experience the collection. Lighting installed below alternate structural ribbons and on the mirror surrounds ensures an accurate rendition of the many colours and tones within the collection.