Kimchee Pancras Square

Project Details

Category:

Restaurant Design Finalist

Design Practice:

Doyle Collection

Project Title:

Kimchee Pancras Square

Project Location:

London, United Kingdom

Design Practice Location:

Tokyo, Japan

When Korean diner Kimchee opened its second restaurant, the client requested a new identity that incorporated impressions from the first restaurant to establish the brand. By using traditional Korean grid patterns and motifs, a clear and sophisticated atmosphere was created. A consciousness of the architectural structure and details seduces customers to visit and return to the restaurant. When filled with customers enjoying their meals, the atmosphere is impressive.