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Morozoff Flagship Store

Category:

Retail Design Finalist

Design Practice:

Roito Inc.

Project Title:

Morozoff Flagship Store

Project Location:

Hyogo, Japan

Design Practice Location:

Tokyo, Japan

By using brass and cast iron to represent the gold and black pattern, Roito Inc. achieved a solidness to the design while also imitating the organic paisley pattern with leaf-shaped art visible through the glass façade. The leaf-shaped object is an aluminium panel laser-cut into the same shape as the iconic Morozoff cookie, “Feuillage.” Finished in green and gold, corporate colours of Morozoff, the leaf sparkles in different ways depending on the light, lending a sense of excitement and fantasy.

Attend the Awards

Attend the SBID International Design Awards 2020 ceremony at Grosvenor House, Park Lane

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