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Office Design Finalist
Elkus Manfredi Architects
Publicis
Massachusetts, United States
Seeking to harness the creative energy of its team in Boston, Publicis Groupe envisioned a new workplace that would bring seven companies together under one roof. They enlisted Elkus Manfredi Architects to design a high-functioning, inspiring workplace that celebrates the identities of each individual brand, while promoting Publicis’ vision of The Power of One.
Embracing a non-traditional co-creation approach involving end-users in the process produced a dynamic, flexible, culture-shifting workplace. Designers engaged 1,500 employees in co-creation exercises, incorporating their unique requirements and culture into the eclectic, agile workspace. The design supports multiple work styles and brand identities, with each team working from a ‘home’ neighbourhood, featuring a rich array of work environments. Magnetic common areas – like the two-story amphitheatre, outdoor terraces, and a café, invite people to come together in spontaneous collisions with the potential to ignite that creative spark across brands.
Attend the Awards
Attend the SBID International Design Awards 2020 ceremony at Grosvenor House, Park Lane