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Public Vote Closes 30 September:
00days 00hours 00minutes 00seconds

Super Muffato Santa Felicidade Omnichannel Design

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Category:

Retail Design Finalist

Design Practice:

Opus Design

Project Title:

Super Muffato Santa Felicidade Omnichannel Design

Project Location:

Parana, Brazil

Design Practice Location:

Sao Paulo, Brazil

Super Muffato Santa Felicidade project was made with the objective of creating an innovative physical store,in the omni-channel concept. The differential of this layout is the integration between technology and human experience through design, adding effective ways of operating the supermarket. The result was the most innovative Super Muffato store, a success in the current context, being also prepared for the future, able to serve customers who tend to separate the online purchase from the physical store purchase

Starting with a “fresh” concept, which was translated into an organic layout, generating the consumer’s journey with many sensory experiences in various sectors of the store, plus the store-in-store concept, with special furniture design.

 

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Attend the SBID International Design Awards 2020 ceremony at Grosvenor House, Park Lane

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