Design Practice Location:
British womenswear label The Fold asked Kinnersley Kent Design to create its first ever flagship store. Based on the idea of a private members’ club, the stylish, hardworking concept turns the traditional idea of the store on its head. Like The Fold’s clothes, the flagship is designed to take the customer from 9am to 9pm. By day, it acts as a showroom, store and VIP consultation space. By night, it transforms into an events venue, hosting The Fold’s regular networking events for its diverse customer base of professional women.