Design Practice Location:
Every great city has its iconic avenue, rich in history and heritage; New York has Park Avenue, Paris has the Avenue des Champs-Élysées and Toronto has University Avenue – the ultimate landscape of society, culture and commerce for the cosmopolitan city. At The Residences of 488 University Avenue, the art of living has been raised to new heights. The Presentation Centre designed by II BY IV DESIGN features inspired kitchen, bath and lifestyle vignettes, as well as, a sales area and scaled model of the final building which embody the project’s lofty brand promise…’where extraordinary living becomes everyday life’. Key purchaser touch points include the stylised wall panelling (a motif found in the final building), which combine geometric shapes finished in lacquer, upholstery, chromed mirror and marble. Cove lighting, under-lit counters, down lights suspended between floating ceiling planes and contemporary decorative lighting in the vignettes work in unison to create a high-end and sophisticated atmosphere.