Public Space Design Winner
Triumph Factory Visitor Experience
Hinckley, United Kingdom
Edinburgh, United Kingdom
The design consultancy collaborated with Triumph Motorcycles to create a world class visitor facility within the heart of its Hinckley factory in Leicestershire. The Triumph Factory Visitor Experience is a site of pilgrimage for motorcycle enthusiasts and general public, offering an inspiring and informative 1,200-square-metre exhibition and factory tour, including café and shop. The exhibition presents a chronology of Triumph’s historic and contemporary achievements in motorcycle design, engineering and manufacture. It offer visitors a deeper appreciation of the authentic heritage and ongoing success of this genuine British icon and international super brand. The exhibition connects with existing riders and captures the imagination of new customers, telling a passionate story of Triumph Motorcycles by the people who make them and by the people who ride them. Studio MB was responsible for delivering this brand experience, from master planning to onsite completion as a design and build package.
Attend the Awards
Attend the SBID International Design Awards 2019 ceremony at Grosvenor House, Park Lane
SBID will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected] We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.
We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.