Design Practice Location:
The design consultancy collaborated with Triumph Motorcycles to create a world class visitor facility within the heart of its Hinckley factory in Leicestershire. The Triumph Factory Visitor Experience is a site of pilgrimage for motorcycle enthusiasts and general public, offering an inspiring and informative 1,200-square-metre exhibition and factory tour, including café and shop. The exhibition presents a chronology of Triumph’s historic and contemporary achievements in motorcycle design, engineering and manufacture. It offer visitors a deeper appreciation of the authentic heritage and ongoing success of this genuine British icon and international super brand. The exhibition connects with existing riders and captures the imagination of new customers, telling a passionate story of Triumph Motorcycles by the people who make them and by the people who ride them. Studio MB was responsible for delivering this brand experience, from master planning to onsite completion as a design and build package.