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SBID Awards Deadline
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Turkcell Pera Flagship Store


Retail Design Finalist

Design Practice:

I-AM Associates Istanbul

Project Title:

Turkcell Pera Flagship Store

Project Location:

Istanbul, Turkey

Design Practice Location:

Istanbul, Turkey

Turkish telecom giant Turkcell briefed I-AM to develop a flagship experience for its beloved store in Pera – one of the most nostalgic neighborhoods of Istanbul. With that in mind, I-AM created an experience-based retail store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products in a relaxed and friendly environment. Offering the latest innovative IoT products, the new Turkcell store presents a customer journey embracing the latest mobile technologies both in music and sports. The customers are greeted with the touchstone of this particular neighborhood (Istiklal Street) – the tram unit, with which I-AM aimed to design a store that is an organic extension of the street. After the store has opened its doors with its new concept, it was highly appreciated by its customers. This innovative store concept drives the brand into the next level of retail experience.

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Attend the SBID International Design Awards 2020 ceremony at Grosvenor House, Park Lane

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