Interior design is a growth industry. It is one of the most popular take-up degrees at university and the public perception and appreciation for the benefits of good interior design is progressing.
It is also, however, still one of the most under-appreciated and under-valued careers by associated professions. Critics believe interior designers spend money without consideration or ROI knowledge; untrained in what they do, and expensive to engage. Designers who operate in these ways damage the reputation of the entire industry.
The central objective of SBID is to promote the profession at the highest level of competence while supporting the interests of professionally qualified interior designers and manufacturers. By guiding and measuring the profession’s trading standards through practice, competence and education, SBID creates a clear separation between professionals and hobbyists and continually challenges the industry for positive change where size and dominance has reigned unethically, by exclusion, favouritism or anti-competitive conduct.
Having set the trend that the UK design industry has adopted as standard, the SBID Awards serve to showcase the best of the profession worldwide through its celebration of extraordinary interior design projects and products. By the same token, SBID created the Fellowship Award in 2010 to recognise and celebrate people who have achieved success not just at a personal career level, but by improving the well-being and culture of British society through their work in their own creative field. This is an inspirational example to the interior design industry of associated creative professionals and how they have championed their profession.
This annual award is presented to an individual whose achievements have improved the standing of the creative industries at large. Nominees can be an individual working within interior design or anyone who has, in some way, changed or championed their creative sector around the world by talent, leadership and creativity.