A specially selected Technical Panel of industry experts carefully assesses every entry on its technical merits, eliminating only those that do not meet required building and safety standards and the brief. All eligible entries are then assessed by the panel of expert Judges. The judges are selected due to their standing in their creative field; they have each achieved a high level of creativity and professionalism in their career.
In addition to its industry status, SBID has a strong relationship with the public, the ultimate consumers of design. For this reason, a public vote makes up 30% of the final result. This process is strictly monitored: each voter may only cast one vote per category, with IP addresses monitored to ensure fair play.
SBID’s links to the design-conscious public means a wide number of non-industry consumers eagerly participate in the voting process. The emphasis on excellence and inspiration ensures that projects by smaller, less known companies are as likely to appeal to voters as entries by larger firms.
The Awards attract entries from 43 countries, representing every continent. The international nature of the competition means judges and voters are able to choose from a wide field, both in terms of types of project and creative inspiration. The three-tier voting process ensures that all projects are fairly assessed for their technical merit, creative delivery and ability to inspire by those who appreciate and understand truly good design.