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Winners Announced:
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Retail Design Finalist

Design Practice:

SC Sabion Elen

Project Title:


Project Location:

Cluj, Romania

Design Practice Location:

Mures, Romania

A place of contrasts and spectacular optical effects projected on the interplay between black and white, the stylistic framing correspond to modern visual art, or optical art more precisely; a space that use abstract geometric shapes to create dynamic effects, a challenge for the viewer’s eyes. Reflections made of mirror-like surfaces which are emphasised by carefully positioned light, providing a kinetic energy perceived differently by each viewer depending on how the retina captures, analyses and translated this visual spectacle. Is expressed in the form: how many spectators, as many interpretations. Several Romanian artists were involved in this project, from several artistic fields from sculptors, glass makers to wrought iron artists.

Attend the Awards

Attend the SBID International Design Awards 2020 ceremony at Grosvenor House, Park Lane

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